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Meet the first indie retail media network
Independent retailers will have an avenue to offer advertising through their ecommerce marketplaces, thanks to a new partnership.The news: The Independent Grocers Alliance (IGA) and Ideal are...
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Target plans to expand retail media, delivery hubs in 2023
Following the pandemic ecommerce boom, Target is a more digitally-oriented business. Yet the retailer is keeping stores at the center of its overall strategy.In 2023, Target's growth plans involve...
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Amazon leads in retail media, with nearly 40% market share
Retail media has exploded in recent years, as the power of ecommerce marketplaces has presented opportunities for brands to reach consumers by advertising on the same platform where they shop and buy...
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The optimization opportunity in retail media
US retail media spend crossed $40B last year, with Amazon taking the lion’s share. eMarketer forecasts that by 2024, this will account for nearly 1 in 5 digital advertising dollars. While the scale of...
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Asos to expand retail media network with sponsored search ads
A top online fashion retailer is poised to expand its retail media network. The news: Asos is set to partner with Criteo on retail media to provide advertising opportunities for endemic brands across...
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Walmart extends retail media to CTV, in-store sales
At its core, retail media is designed to provide advertising within an ecommerce marketplace. But as this nascent area develops, it is quickly expanding beyond the retailer’s website. This week, two...
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Chewy plans expansion in retail media, global markets in 2023
Chewy continues to show that ecommerce can take a growing bite out of the pet product market. The platform posted a 13.6% increase in net sales for 2022, while expanding gross margin to 28%, according...
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Incremental steps in to provide neutral retail media measurement
A game can be going along great. But if everyone doesn’t agree on the rules, an unexpected dispute can break up the action quickly.It’s a lesson from recess, but it could soon apply to retail media if...
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Dollar General extends retail media to in-person sales, rural customers
Retail media’s promise stems from its ability to offer advertising directly on ecommerce marketplaces, which puts brands close to the point of purchase. However, the first party data from customer...
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Meta's new ads cross social with retail media
Meta is frequently mentioned in the list of firms most-impacted by privacy moves such as Apple’s App Tracking Transparency, but the company’s advertising business remains a go-to source for ecommerce...
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Walmart has a new ecommerce look. It will boost retail media
Shopping on Walmart’s digital properties will have a new look this week.The news: The retailer is rolling out a new look for its app and website that is geared toward creating a more engaging...
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Disney and Kroger just inked a major retail media partnership
The advertising arms of Disney and Kroger are combining retail media and streaming inventory in an effort to expand opportunities for brands to effectively reach audiences, and measure the impact of...
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Sam's Club launches partner program to boost ad campaigns
The retail media platform of Sam’s Club already provides access to advertising opportunities for brands seeking to connect with members. Now, it has a way for brands to tap a network of firms that can...
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What's next in retail media? [INFOGRAPHIC]
Combining marketplaces and first-party data, retail media is one of the fastest growing areas of brand marketing.Retail media provides a powerful pathway to reach consumers, right in the space where...
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eBay advertising grows 23% as promoted listings surge
eBay is continuing to advance advertising, as the fast growth of promoted listings is helping to boost revenue. The marketplace offers the latest evidence that retail media is growing rapidly as...
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Instacart and Roku combine data to measure streaming ads for CPGs
When retail media and streaming combine, it presents new opportunity to more effectively measure the impact of advertising. The latest evidence comes in the form of a partnership between Roku and...
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Coming soon to Pinterest feeds: Amazon ads
Pinterest will soon feature ads from outside networks. On Thursday, the company announced that the first partner on this initiative is a recognizable name in commerce: Amazon. “We believe Amazon is...
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5 upgrades Amazon Ads announced at IAB Newfronts
Advertisers were rolling out their latest updates at IAB Newfronts on Monday, as the digital content marketplace gathered media buyers in New York. That included Amazon, which has an increasingly...
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Firework blasts into generative AI with live shopping extension
Two of the most-talked-about emerging technologies in commerce are coming together in a new offering from video-based platform Firework.On Tuesday, Firework is releasing the beta version of a live...
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Macy's in-house ad business grows to the wider web via The Trade Desk
Department store retailer Macy’s is making a big expansion in digital advertising through a new deal with an adtech heavyweight.On Monday, Macy’s announced a new partnership with independent media...
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